Full Stop began with the simple belief that nourishing your body is an act of self love - a simple, joyful, achievable daily act that makes you feel good. And when you feel good, you do good - for yourself, for others and for the planet.
As an ex athlete and Registered Nutritionist, I have always been passionate about and invested in my own wellness. But I came to a point where juggling a new baby, a business, my health and life in general became completely overwhelming. I felt burnt out and completely depleted. Where I once took the time to prepare balanced, healthy meals, meditate, do yoga and work out regularly, I no longer had the luxury of time and nourishing my mind, body and soul became a sumptuous memory from a different life. I was a mess. Depressed, unhappy and exhausted.
I tried every quick solution on the market - green powders, orange powders, red powders, elixirs, adaptogens, mushrooms, herbs, even sea water packaged in little glass ampoules that was harvested from a “phytoplankton vortex” (I cut my hand nearly everytime I opened one 😂)... I would become nauseous from the amount of supplements I was taking. It became so expensive buying all the ingredients for smoothies and when I tried complete nutrition products, everything tasted unpalatable, left me feeling hungry an hour later or were too bulky. Surely it didn’t have to be so difficult - that nourishment and self-care were attainable, even for (especially for!) busy mums. As an entrepreneur and nutritionist, I saw that there was a huge gap in the market - and the thought of creating one easy product, using ingredients backed by clinical research that provide all the nutrition the body (particularly the modern woman’s body!) needs to thrive really excited me.
So I did it. I created a product that provides everything you need in a simple, delicious shake. No shopping, no chopping, no mess, no brainer. With the perfect ratio of protein, essential fats, carbohydrates, fruit, vegetables, fibre, vitamins and minerals supercharged with super greens, probiotics and adaptogens to support the daily pressure of life - sourced from quality, bioavailable, natural plants. One stop nutrition. Full Stop.
My own personal journey has taught me that what you put into your body shapes every aspect of your life. Nutrition has the power to transform and is a potent catalyst for change, but the majority of people are not getting the nutrition they need to show up in the world as the best version of themself. Wellness does not have to be so difficult - change is achieved through small daily actions. Nourishing your body can be easy. This is also why I feel so strongly about fighting severe malnourishment in children. Every year, 2.6 million children die from severe malnutrition. That’s one child every 13 seconds.
As women, we are spinning many different plates - life gets hectic. We are, and in many cases expected to, nurture our kids, crush our careers, pursue our ambitions, cultivate our relationships and have all the answers. There is an endless list of jobs to be done and not enough time in the day… prioritizing self care, particularly our health and wellness, seems impossible. And it shows. A large percentage of women in the UK fall below the recommended intake of fibre, essential fatty acids, vitamins and minerals, all of which play a crucial role in overall health and are pivotal to immunity and inflammation in the body. Even when we do “eat healthy”, factors such as stress, the environment and even ageing contribute to nutrient gaps.
The consequences of this are all too familiar to many of us: gastrointestinal issues including bloating (hello food baby!), gas & stomach pain, headaches, weight gain, inflammation, hormonal imbalance, lacklustre skin that is prone to ageing, lack of energy, brain fog and an inability to concentrate. More concerningly is that micronutrient insufficiency leaves us more susceptible to chronic illness such as diabetes, autoimmune disease, heart disease and even early death.
We have partnered with Action Against Hunger to deliver life saving therapeutic food to treat acute malnutrition. PlumpyNuts are a nutrient dense paste made predominantly from peanuts and enhanced with vitamins and minerals. This revolutionary product requires no refrigeration, clean water or cooking and has a shelf life of two years. By consuming three PlumpyNuts® a day for seven weeks a child can recover from near death to certain survival.
For every Full Stop Powder sold, we donate one packet of lifesaving food to Action Against Hunger - the world's hunger specialist that aims to end life-threatening hunger for good within our lifetimes. They help over 21 million people a year, providing lifesaving nutrition, hygiene and sanitation, and emergency response in 47 countries. For more information about our partner, Action Against Hunger, visit: www.actionagainsthunger.org/